Realtors New Marketing – Effective or Does it Pass Along the Wrong Message?

The Association of Realtors spends a lot of money on advertising and marketing to help promote using their members.

As a Real Estate Broker who has chosen not to renew my membership as a Realtor, I am still very interested in this. The other day I saw this billboard on Queen Anne Hill in Seattle and read it in a way that was not so positive. I was so fascinated that I actually went out of my way to drive around the block so I could take the photo.

It is probably supposed to say “Reliability” and make people think of Realtors as reliable. I read it in a completely different light. What do YOU think when you see it?

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